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Visual Merchandising, Third edition: Windows and in-store displays for retail
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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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Product details
Paperback: 224 pages
Publisher: Laurence King Publishing; 3 edition (February 16, 2016)
Language: English
ISBN-10: 1780676875
ISBN-13: 978-1780676876
Product Dimensions:
8.5 x 0.9 x 11 inches
Shipping Weight: 2.5 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#72,408 in Books (See Top 100 in Books)
Just got it and am loving reading it. Great new updated material. The first visual merchandising books I looked at over 40 years ago were from the '50s. A lot has changed since then.
not bad in shape good book
Quick delivery! Very good quality!
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