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21 Days to a Big Idea!: Creating Breakthrough Business Concepts By Bryan Mattimore
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- Sales Rank: #1031426 in Books
- Published on: 2015-11-17
- Released on: 2015-11-17
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .33" w x 5.51" l, .42 pounds
- Binding: Paperback
- 156 pages
Review
"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."―Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
About the Author
Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.
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